If you are an entrepreneur you know that time is money. You can’t afford to spend all day creating tweets and programming Facebook updates.
Nor can we deny that in today’s world, social media is one of the best ways to reach a wider audience. Having an active presence on all social networks is a must for any brand that intends to become an industry leader.
When you invest in social media you have to make sure you get the most out of it and that’s why using a social media management tool is crucial.
We’ve put together a list with what we consider the best 5 social media management tools to help your business make the most out of social media presence.
1.- Sendible
Sendible is a powerful tool that you can use to handle all your social media marketing efforts.
This tool allows you to compose and program all the content for all your social networks and blog. One of the main and most attractive features of this tool is that it suggests the best times to post in order to get more engagement.
It also offers a wide range of interactions to help you create and publish content on popular social networks, WordPress, Blogpost, Canva, Dropbox and Google Drive.
You can plan a content calendar, assign tasks to your team members, and use the CRM tool to manage customer records. In addition, you will have access to social media monitoring and reporting.
2.- Hubspot
Hubspot is a software with more than 32 functions needed to do content marketing, digital, social, email and CRM, the tool unites all the features that a marketer and a sales team need.
There are many tools that allow you to monitor and publish content on social networks, and Hubspot is one of the best tools to create, publish and get closed-loop reporting data.
HubSpot allows you to not only to see which channels are getting most engagement, but you can track further down the funnel to see what posts and channels drive current leads and sales.
3.- AgoraPulse
This is an all-in-one tool that offers a complete suite of utilities and applications to analyze statistics, manage CRM, increase the number of fans and reach your publications on Facebook.
AgoraPulse tells you the best day and time to post. Its statistics will not tell you when your fans are online, but when they are more likely to see your posts.
It also suggests more effective topics to publish. Not only will you know what format of content reaches more fans, you will also know which theme (and type of content) attracts the most attention.
4.- MeetEdgar
MeetEdgar is an adorable octopus that will give you more than one hand. This tool allows you to organize all your publications in just 2 steps.
The first thing to do is create categories of messages. The great thing about this is that you can create a post once and mark it so that it comes out on all social networks that you have linked to Edgar. And so, with a single upload you can cover all the social networks that yo’ve linked to this tool.
You can program the content according to the day or time that suits you best. Thus, it is possible to assign, for example, that on Tuesdays, a particular category is to be published, or to combine different categories within a single day. This will depend on your goal.
Edgar will start automatically publishing the content of each category in the schedule that you have programmed. The good thing about Edgar is that he will rotate randomly, and without repetition, the content until the variety runs out.
5.-HootSuite
HootSuite is a tool that was positioned itself as the best application to manage social media since 2008. This application allows you to manage various social media profiles from the same interface.
From HootSuite you will have a control panel with all your social networks, divided into columns, where you can answer or reply and retweet.
It also allows you to organize your work and guide you through the Social Media Plan that follows your company, knowing the publications you have to do, the topics to talk about, etc.
Hootsuite helps you to be more productive and creative. Also, when you publish your publications you can stay tuned for changes that are happening and dedicate yourself to interact with your community.
With the help of these tools you can save a lot of time and effort with social media management. However, we know that no tool is powerful enough to handle all the work.
The best recommendation we can give you is to hire a virtual assistant who can take care of the correct operation of any of these tools, in addition to content creation and programming.
Interested in finding the best social media virtual assistant for your business? Download The Outsourcing Social Media Guide to know more!